As you may have heard, Instagram is opening its photo feed to advertisers. By the end of this year, businesses big and small will be able to buy ad space on the app and also be able to target by age, interest, gender, and other factors. The announcement is just one small step in Instagram’s greater commercialization. Like other networks before it, the app is opening its purse to ensure its continued growth.
Perhaps this represents a risky move. By inviting all advertisers to upload original content to the feed, we can’t predict what we’ll get. Instagram is known as a repository for beautiful images–cats curled up in sunlit corners, mimosa-sipping 20-somethings at brunch, freshly mowed lawns–and one hesitates at the thought of ugly ads corrupting this “pure” space. Let’s take a look at the different types of ads Instagram will be making available to brands and see some strategies for using them well…
Are You Ready for Instagram’s Open Advertising? 3 Cool Visual Strategies for Brands
