SEO has a lot of moving parts — and that can mean a lot of wasted time and effort if we’re not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
As I was looking over reports the other day, I realized I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. You get the picture. I am all for data and tools that make my life easier, but how much is too much?
At my agency, we place a lot of significance on the data that matters to ensure that we are delivering what we are contracted to do. Yet as I was working, I realized that the more I dug through the data, shifting from tool to tool, the less time I was spending doing the work I needed to do.
With a search world crowded with options and resources, I believe it’s time to get back to the basics and simplify the process…
