One of the published findings from the Gartner 360 Summit in 2014 was the statement that “by 2020, 85 percent of customer relationships with businesses will be managed without human interaction.” While technology is impacting on customer service and communications, the rise of ‘marketing automation’ offers the most compelling evidence that humans are starting to take a back seat.
Firstly, what is marketing automation?
According Smart Insights, the digital marketing blog: “marketing Automation enables businesses to automate tasks and workflows for the marketing and sales process, including prospect and customer profiling on landing pages, lead scoring, sending automated personalised emails and web recommendations to support lead nurturing and customer engagement.”…
Are Small Business Missing The Boat on Marketing Automation? [Infographic]
