Advertising Week 2015 is in full swing. The annual event is the world’s premier gathering of marketing and communication leaders, a culmination of the industry’s best and brightest from celebrities – like Ryan Seacrest, Zoe Saldana, Trevor Noah and Demi Lovato – to big brand CEOs and industry leaders – like Sheryl Sandberg, Tim Armstrong, Pete Cashmore and Bethenny Frankel. There’s no shortage of people from brand, agency, technology, startup and media companies in attendance, leaders who’re making real business decisions and inspiring the future of the industry.
Given this, Lithium, of course, had to make an appearance. In the middle of Times Square New York, at the NASDAQ Center, Lithium’s Eric Channing Brown hosted a session titled, “Your Digital Strategy is Killing You…Learn How Total Community Can Save You” with panelists representing GoPro, Kaplow Communications and Skype – here are some of the highlights of the session…
Are Campaigns Dead? Hear What GoPro, Skype and Kaplow Have To Say About That