For both presidential and digital campaigns, the same message holds true, says columnist Soo Jin Oh. You need to deliver the right message to the end user.
The 2016 presidential campaign season officially kicked off last week when news broke that Hillary Clinton and Marco Rubio were putting in their bids for America’s vote. A spirit of change is in the air — the candidates have already begun to address key issues and to sell their strategies for improvements to the economy, violence, human rights, international relations, education, energy sources, and so on.
In the same spirit, it’s time digital marketers get our heads out of the sand and address issues that we’ve been hiding behind for the past few decades. These issues directly impact a $600 billion industry, and it’s time we step up to the plate and campaign for change. Let’s take a look at some of these issues and how we can best address them…
Applying The Principles Of The 2016 Election To Digital Marketing Campaigns
