Most business owners hear marketing and immediately think email, copy, Facebook and promotions — you know, tactics. Heck, most marketers do the same thing.
I’ve been working with business owners for more than 25 years now and I’m here today to once again affirm that none of the tactics matter until you are crystal clear about a handful of things. If you’ve heard me talk at a conference in the last 10 years then you’ve heard me say repeatedly — strategy before tactics is the simple road to success.
Now, don’t get me wrong, I’m all about systematically and consistently rolling out tactics, but only those that support a strategy that you can commit to. Once you nail the strategy part you can confidently go to work on strategy with tactics, but you can’t have one before the other…
Answer These 3 Questions, or Your Marketing Tactics Really Won’t Matter
