Ninety percent of the world’s data was generated in the last two years.
By 2012, it reached 2.8 zettabytes (1 zettabyte equals 1,000,000,000,000 gigabytes), and experts projected that it would double by the end of this year.
I’d say we’re on track to do just that.
There’s no denying the amount of data we now have access to. What we may not realize is how useful it can be. Here’s what MIT Technology Review says:
Analytics and Conversions: Let Data Supercharge your Marketing
