image credit: Shutterstock
The last 15 years have produced a major shift in our country’s consumer population, as various, diverse groups have grown in number and become a prevalent force in our nation’s economy. Think about the emphasis on multiculturalism and about the qualities unique to millennials. In fact, a recent Nielsen study reported that 92 percent of the total growth in U.S. population since 2000 had come from multicultural groups.
Related: How Diversity Helps Your Business Beat the Odds
With this drastic change in the consumer population have come shifts in consumer behaviors. Due to the evolution of technology, for instance, our country has already changed many of its consumer behaviors: Communication, content consumption and shopping are at the forefront of the mobile movement…
Amending Your Marketing Strategy to More Effectively Reach a Changing America
