Image credit: Johan Larsson | Flickr
One of the most interesting retail trends is mobile social commerce, in which consumers shop via social media networks on their smartphones. For retailers looking to take advantage of this trend, it is important to understand that Facebook, LinkedIn and Twitter may be the obvious leaders in some countries, but other locales have developed very popular social media platforms in their own languages.
Here is how retailers can get the most out of their international social media efforts…
All the World Loves Social Media But Many Love Their Local Networks Best
