image credit: shutterstock
It’s no secret that sales and marketing teams don’t always play nice with each other. After all, each department has a different set of goals that are commonly misunderstood by each other. The thing is, when the departments are aligned something amazing happens. Your organization wins.
For example, one study found “89.1 percent of companies that aligned sales and marketing lead generation efforts reported measurable increases in the number of leads that converted to opportunities.” It’s also been found by the Aberdeen Group that alignment between sales and marketing can “achieve an average 32 percent annual revenue growth over the previous year compared to an average 7 percent decline for their less well-aligned competitors.”…
