s your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
Branding is often over-looked given the widespread digital marketing orthodoxy that delivering an abundance of online content will produce sales. Don’t get me wrong, I love content marketing. However, taking a broader view, the content produced by your brand needs to be consistent with the overall messaging of your brand. When I say “messaging” I mean a well-conceived strategy that is firmly established and clearly defined across your organization.
