Facebook Advertising is always a hot topic – as evidenced by the great conversation our recent Beginner’s Guide to Facebook Ads prompted. The article discussed how to choose the best campaign objective and ad placement, but glossed over the idea of choosing who to actually advertise to.
An advertisement is worthless if it doesn’t reach the right people. Thus, we wanted to provide a guide to Facebook ad targeting using the network’s Power Editor.
Getting Started with Power Editor
To kick off the process, open your Facebook ads account and find the link to the Power Editor on the left hand side of your dashboard. Once there, navigate to the Manage Ads box in the upper left hand corner and choose Audiences.
