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With each new photo-friendly social network (and updates to existing networks to make images look even better), I cringe a little. There was a time when the best way to get your message across online was through some high quality, optimized text. As writers, we were kings and queens among content creators.

But now the tide is shifting. The web has become, for many, a primarily visual experience. Here’s some food for thought:

• 40% of people respond better to visual information than plain text. (Zabisco)
• On Facebook, photos perform best for likes, comments and shares. (Dan Zarella)
• Pinterest generated more referral traffic for businesses than Google+, LinkedIn and YouTube. (PriceGrabber)

(stats courtesy of Hubspot)

So what is the SEO content writer to do? It’s time to adapt. You can’t deny the power of images, and if you want your clients to reach their business goals through marketing you need to offer what is best.

Text is still important – but smart content writers need to make some strategic moves to stay on top of what clients (and search engines) are looking for.

Here’s how to do it:

Adapting to visual content: 3 musts for the SEO copywriter