Let’s face it, online ads can be annoying. While we know full well that nothing comes for free, and that many websites, particularly social media platforms, rely on advertising revenue to provide their services, even then, sometimes those ads can just be too much. Throw in concerns about ad targeting and invasion of privacy and you can see why companies which provide ad blocking software are getting bigger over time. How big, exactly? A new report byPageFair and Adobe has found that the use of ad blocking software will cost publishers a massive $22 billion in 2015, and that its use has grown by 41% in the last 12 months alone. That’s a major concern for digital marketing, and something all social media and online advertisers need to be aware of – and even more concerning, now ad blockers are turning their focus to the mobile experience as well.
Building Blocks
The PageFair/Adobe 2015 Ad Blocking Report suggests that there are now more than 198 million people around the world using ad blocking services – almost three times as many as were utilizing ad blocking software only two years ago…
Ad-Blocking Software –The Next Major Challenge Digital Marketers Need to be Aware of
