So, you’ve developed your site and done what you can to improve its search engine ranking
, but what about website usability? You might have come across the term “website usability” in a number of online articles. You probably know the role it plays in making your site a success. A usable website can result in huge benefits for not only your site, but also for your business. Usability refers to developing your website for users to easily find what they’re looking for.
Benefits of Improving Website Usability
There are a number of ways in which better website usability can help your business. A study conducted by the Nielsen Norman Group found that redesigning your web usability strategy can improve your overall business metrics by 83%. Just this one number shows that improved usability can bring about a series of positive changes for your website. Yet, let’s take a look at a more detailed list about the rewards you can reap from improving website usability:
