Email marketing is a polarizing topic. Some marketers claim it’s dead, while others say it’s the most valuable channel available.
Jeremy Smith would fall into the latter category. He points to the benefits of email marketing, calling it permission-based, direct and measurable.
In this post, we’ll outline the benefits and some tips he gave marketers at the 500 Distro conference.
Building Your Email List
Email marketing only works if you have enough people to send email to. Smith outlines some tactics for getting people on your list:
- On-site popup: They’re annoying, but they work. Smith has set popups to appear once every 60 seconds until someone signs up or leaves, and has had great success with it…
