Test everything. Does an orange button work better than a blue button in my email? Test it. What should I order at In-N-Out: two double doubles or one 4×4? Test it. Is this Tinder profile picture with my family better than me surfing an epic wave in Tahiti? Test it.
Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. And over the past three years, I’ve taken my passion for testing optimization and applied it to my dating life. This used to be embarrassing…until I found things that worked and things that didn’t, which made online dating less about the guesswork and more about science. Come join me on my journey through A/B testing in the world of online dating!…
A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating
