The morning after, she was a mess. Wrinkled dress, cookie crumbs in her hair, and big bags under her eyes. My 2-year-old’s first whiny words after waking: “I wanna go back to the party!” Delighted by the music, dancing, food, and people, she remembered the experience with glee.
Just like a well-thrown party, user experience (UX) combined with terrific content can have an outsize impact on your customers. A great party may have wonderful food, drinks, and music, but the organization of the room, the feel of the space, and even the time of day all impact the experience. In the same way, making informed choices facilitates a smooth experience with content — which is why great UX design is usually invisible — invisible, but critical all the same…
