A Surprising Source Of Traffic For Breakout Content Marketing

Each year, I do a retrospective analysis of this blog. This year, I found something unexpected. Like many other content sites, just a handful of posts on this blog generate the majority of the traffic. I’ve plotted the distribution of traffic by post above; it’s clearly governed by a power law. The top 2% of posts generated 19% of traffic, the top 10% account for 48% and the top 20% attracted 69% (Pareto would be vindicated).

None of that data is surprising. However, the source of traffic for the exceptionally successful posts is unexpected.

A Surprising Source Of Traffic For Breakout Content Marketing

CopyRanger

Rick Duris is CopyRanger.

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