Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…using only FREE tools.
Each marketer will have his or her own unique process for finding keywords, so if there are other tools or strategies you want to incorporate into this process, please do! This guide is just one way to find popular and relevant keywords; not the only way.
For the purposes of this article, I’ll assume we’re looking for a keyword to target on the home page of a fictitious bakery. However this process can easily be replicated when looking for keyword ideas for blog posts, product pages or virtually any other type of content. The basic process will look like this:
- Brainstorm
- Choose the most relevant keywords
- Investigate traffic volume and level of competition
- Find synonyms and variations to supplement your content
A Step-by-Step Guide to SEO Keyword Research Using FREE Tools
