The Internet makes being faceless, anonymous, and downright dodgy too easy. Understandably, your customers don’t like that. Trust between your company and your target customers is crucial.
Trust leads to repeat customers and convinces people to give you their personal information and data. And trust can also lead to a smoother introduction to the market for brand-new products and services when they are understood and expected.
Moreover, trust in innovation is more important than ever. As the pace of change rapidly increases, forward-thinking companies risk leaving customers behind if their expectations and values are not reflected in online conversations…
