Many professional services firms are great at what they do, but struggle to produce enough leads to grow their business. What would you say if I told you that there’s a way to generate new opportunities for your firm without cold-calling or mass email blasts? The answer is marketing automation.

A well-designed marketing automation process can do all of the things a human managing a sales process should do. It can qualify leads. It can respond to the leads appropriately based on context. It can nurture the leads and determine when it’s appropriate to make a sales outreach.

Here’s a reliable marketing automation process that is tailor-made for professional services firm.

WHAT DO I NEED TO DO MARKETING AUTOMATION?

Before you start implementing your strategy, there are a few prerequisites that you need for your marketing automation strategy…

A Reliable Professional Services Marketing Automation Strategy