Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content.
Yes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that tells the real story of a local business — is what consumers really want. In fact, 78 percent of chief marketing officers see custom content as the future of marketing, according to the latest statistics from Demand Metric…
A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
