From Google’s mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that mattered the most to mobile marketers in 2015. Check out what caught our readers’ attention.
As more consumers turn to their mobile devices as their primary way to interact, entertain and consume, there’s no question that mobile is the future of marketing. But that message hit home even harder this year, with Google’s official announcement that more searches come from mobile than desktops, along with the tech giant’s long-anticipated release of its mobile-friendly algorithm.
Some of our columns took a deep dive into key trends and stats that dominated the mobile marketing industry, as marketers looked for insights into what to expect next. Readers were also interested in advancements in mobile technologies, such as push notifications and the Apple Watch, and how they might shape the mobile landscape moving forward…
A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015
