Most B2B content marketers strive to generate leads through content marketing. The degree of success is largely influenced by the strategy. In a recent podcast recording with Guillaume Decugis, CEO of Scoop.it! we looked at the three pivotal elements of lead generation through content marketing.
Content Marketing Strategy
The pre-requisite to the three pillars is a documented content marketing strategy. Brands who document who they want to reach, the value they want to deliver and desired outcomes for their audience are best positioned to succeed with content marketing…
A Guide to B2B Lead Generation through Content Marketing [PODCAST]
