“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox.
The email industry has taken another step toward this future in recent months with the discovery of a WebKit hack that lets marketers create a fully functional tabbed box or content carousel, where subscribers can click the tabs or buttons in the content block in the email to flip through different images. Our friends over at Litmus discuss how this hack is used in an email sent by UK home improvement retailer B&Q in this Email Design podcast (at the 20:47 mark)…
