It’s uncommon to find people in the modern world who don’t have social media accounts, yet organizations still struggle with how to effectively use social media for business. Many look to hire millennials to build and run a new social media program. Most millennials do possess an innate understanding of social media through personal use, but there’s a major difference between tweeting for yourself and effectively using Twitter for marketing strategy.
Despite this, there’s still debate over the value of a degree in social media – even among digital marketers, CMOs and college grads. While I agree with certain points made by those who deny the benefits of a degree, I firmly believe social media has its place in academics. Just as you wouldn’t hire a new graduate to your accounting department based only his use of Mint.com, an emphasis on social media as part of a larger degree in marketing or communications is a necessary foundation for social media strategy…
