Welcome! There are a lot of email marketing guides on the internet, but I’ve found that none of them are focused on summer camps. Beginners will find this guide helpful for setting up their first email campaign, and seasoned marketers will be interested in the sections on analysis and optimization.
My goal for this guide is to provide helpful and actionable information for you to use. If you come across something that’s unclear, please let me know so that I can help you move forward.
Why email marketing?
First, I want you to forget about the old-school email newsletter blasts. The ones that we’ve all unsubscribed from – spammy, waste of time, aren’t relevant, etc. The approach to email marketing has evolved. Email marketing is now about:
