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We’ve all heard it before: The sign of a good manager is someone who surrounds themselves with stronger people. This business strategy can be employed in all aspects of business. Ultimately, by hiring people that are stronger, it implies that the manager understands what they don’t know. In other words, they know what they’re not good at and hire people to fit the missing requirements. It seems simple, even logical and it has proven to be effective in many managers’ careers. So why don’t more businesses employ this same business strategy for marketing their business and brands?
Consider this, with the business world rapidly evolving and with the introduction of new channels in marketing, how ‘on top’ of all the new technologies can an internal marketing department be? After all, it still has the business of brand to be responsible for. The brand strategy, the brand plan, the brand market share: All of this is the marketing team’s responsibility – and rightly so…
