If you are a small business owner wanting to increase your website’s traffic and sales, a good place to start is with an understanding of how SEO works.
SEO or search engine optimization is not rocket science, but it is complicated. It has a lot of moving parts that all have to come together before you will start showing up and ranking well in search results.
Moving parts include your business and website, market demands, the rules search engines use to decide who ranks on top, and your competition. Your competition isn’t just standing still waiting for you to catch up!
SEO is hard work and it requires a lot of patience. Because there are so many moving parts, my advice is to focus on the things search engines and visitors care most about, and the things you have the ability to influence or control. I’ll explain what those things are next…
A 30,000 Foot View of How SEO Works for Small Business Owners
