Video is fast becoming the content medium of choice for US consumers, especially younger ones. Video consumption increased 23.3% in 2015, according to ZenithOptimedia’s Online Video Forecasts, and it’s expect to grow again in 2016—by 19.8%.
Even though you may already be producing videos, you may not be getting the maximum ROI if you’re not optimizing them for search on both Google and YouTube.
YouTube remains the world’s second-largest search engine—the-2nd-largest-search-engine-infographic after Google, the world’s largest, which is itself delivering more YouTube results for its searches…