A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a marketing campaign (or car) can snowball into an out of control event that results in a PR nightmare.
Think about how many companies have seen sales plummet or flat out drop off after a social media blunder. In order to prevent things like this from happening, or at least lower your risk to exposure, it’s a good idea to ask yourself a few questions about your marketing efforts each month, just to gauge where you’re at, how it’s going and most of all, if you can tweak some things to affect greater return.
Tuning Up Your Business Marketing Strategies for More Effective Returns
