The world of social media gets bigger each day as thousands of people join, millions of people post on hundreds of social media platforms, and who knows how many blog posts are published. It’s a big, big world of images, text, and ideas. The first and most important question is what to post. The answer is high-quality content which expresses your ideas effectively and reaches your goals. The second question is how to share your content so people find it and share it themselves.
Creating the perfect social media post maximizes your great content by reaching more people. Using graphics to tell the your story is the current trend in social media. This is what I call “visual marketing” and it was spurred in part because of the success of Pinterest and Instagram. On these services a photo is often the first, and sometimes only, interaction with readers, and this changes everything.
Pinterest and Instagram set the standard for content marketers and social media managers to create good — if not awesome — visual content that tells a story.
