Keep up with trending topics and what consumers are saying about your brand. Identify your most socially active customers and engage them. And be sure to respond when someone is unhappy.
In 2015, no one can deny the vitality of social media as a tool for business-customer relations. Last year’s prolific ALS Ice Bucket Challenge, for example, highlighted just how viral and engaging a social media campaign can be, ultimately raising over $100 million for the organization and reaching nearly half a trillion people. Even epic embarrassments, such as U.S. Airway’s legendary failinvolving an explicit photo tweeted by the company, showcase how powerful social media can be when it comes to communicating with consumers. No matter what kind of attention your social media campaigns get, know that they have the potential to significantly influence your brand reputation and directly affect revenues. Here are five timely tips for using social media to help your retail growth this year:
