Overview
This how-to guide provides valuable insight which will help you to optimise the creation, promotion and measurement of content.
The report draws heavily on the lessons learned from writing for and editing the Econsultancy blog, and refers to written content in the form of blog articles, though the lessons apply equally well to other types of content.
“We’ve created this report to share the wealth of valuable lessons we’ve learned from writing and editing the Econsultancy blog over the last decade. It demonstrates how a strategic and creative approach to content and measurement can pay dividends”.
Graham Charlton, Editor-in-Chief
100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators
