In the grand scheme of things, content marketing is still a relatively new concept. The general idea behind it is easy to understand: you create valuable content that attracts attention, builds buzz, and establishes trust. However, as with anything new, there’s a learning curve.
This article will walk you through five of the biggest mistakes I see business owners and marketers making with their content marketing strategy. I’ll also provide some practical tips for how to avoid these common mistakes in the future.
1. Right content, wrong audience
This is perhaps the most common mistake I see businesses making. Among the businesses I work with, it’s rare that I see content that’s factually incorrect or poorly written. What’s far more common is seeing great content that’s just not right for its intended audience.
5 Mistakes You’re Making With Your Content Marketing Strategy
