A new year always brings new enthusiasm to make the best of your business. With marketing set to see increases in budget in 2015, it is clear that managers recognise the importance of digital marketing in helping their business to be profitable.
Our experts have put together 9 essential digital marketing tips to help you reach your business’ goals in 2015.
Mobile
1. Get mobile
Most of our clients saw significant increases in the number of website visitors using smartphones and tablets in 2014. This trend will continue and in 2015 there are likely to be more mobile searches on Google than desktop searches. As you can see below, at the end of 2014, Google started highlighting sites that are mobile friendly in its search results (our highlights are shown in yellow):
