Here is a unique approach to making money from content marketing.
I view content marketing as a reciprocal exchange of value between business and consumer, and the greater this reciprocal exchange of value, the more money is made and the more good is done in the world.
The direct business benefits of content marketing (leads, brand awareness, trust, customer loyalty, sales) are second to the value this practice can provide in people’s lives, as long as it is viewed by businesses the correct way.
Confused?
Don’t worry.
Here’s what we’ll be discussing
In the first half of this article, we’ll discuss the concept of content marketing and delve into methods to make money directly from your content marketing campaigns.
In the second half, we’ll examine cases where people and businesses (who may not even view themselves as content marketers) have used their content to grow their businesses and change lives at the same time (including my own).
How to Make Money and Change Lives with Content Marketing