The marketing world is filled with buzzwords, and it can be tricky to tell which tactics are the real deal and which are passing trends. Inbound Marketing has gained a lot of attention in the past few years. However, inbound techniques have been around long enough that they are unlikely to be replaced by the next big thing in the near future.
Not convinced about the strength of Inbound Marketing? It’s getting more difficult to succeed with straightforward search engine optimization, but Inbound Marketing can improve your rankings, according to Business 2 Community.
Inbound Marketing: more leads and best SEO
89 percent of people conduct online research before making any purchase, which highlights the importance of optimized landing pages. Blogging is one of the most basic forms of inbound marketing, and this is one of the easiest ways to increase page rank because blogs bring more traffic to your website.
Web pages that utilize reliable inbound marketing tactics get more traffic. These companies are also able to generate more leads. In fact, going from 10 to 15 landing pages can result in 55 percent more leads, the article said.
