I was the guest on the #CMWorld chat on Twitter and discussed the role of traditional media in content marketing. Yup even though I like the future more than the past most days, traditional media has a role in content marketing, which we often think of as being in the digital realm only.
Here are my answers to questions asked during the hour-long chat.
Question: How has traditional media become less effective? Where can content marketing fill the gap?
Answer: Traditional media – TV, newspapers, etc. – has seen a decline in revenue over recent years. That has impacted staffing and access to talent. Lots of journalists – many of them veterans – have lost their jobs or moved on over recent years. I actually was a journalist early in my career and didn’t know a single person who had ever lost their job to downsizing back then. Today, I know dozens personally. The news business has changed.
On the other hand, traditional media continues to have large audiences, but they are shifting, too. People get their news online. Sometimes it’s just the traditional media’s website, though. Other people get their information through social networks and niche publications. But don’t get me wrong, people still consume traditional media. It’s just not the only medium anymore.
Content Marketing World Chat: Traditional Media In Content Marketing
