In the words of Robert Kiyosaki, “If you are not a brand, you are a commodity.” So why is it that so few small-business owners invest in building their brands?
Sure, you’ve got other demands on your time. Brand building may seem relatively unimportant when you’re still struggling to get your product to market or to find your product-market fit. But don’t dismiss the power ofbrand building entirely.
You don’t have to hire an expensive brand strategist to refine your company’s image. But you do need to go beyond picking a color pallet for your company and calling that your “brand.”
