Social media is the newest marketing trend, and it is not going away any time soon. Social media has revolutionized the way that people interact in modern society. For many people, what shows on social media sites is more real than real life. Relationships have broken up because of a failure to promptly update an online profile. There are websites devoted to simulating daily life. This change has opened up entirely new marketing avenues. Now, marketers and company professionals can interact directly with consumers. One of the best social media sites for relationship building and conversation is Twitter.
Twitter allows more immediacy, which is the goal of all social media. The small post size and easy mobile access makes this an ideal way to stay connected with your customer base all of the time. Unlike traditional marketing methods, Twitter requires more interaction and more consistent effort. With traditional marketing, the campaign would be planned months in advance, launched and then tracked. With social media, the campaign is an ever flexible piece of interaction. Below are some great strategies you can use to maximize your Twitter success.
