The recent major Google algorithm updates, particularly to Panda and Penguin, have dramatically altered the SEO and Digital Marketing landscape. Google has, justifiably, sought to shift the focus of firms away from creating thousands of spammy backlinks and towards spending more time on giving their website valuable and relevant content. In terms of content itself Panda seeks to penalise sites which engage in negative content practices such as keyword stuffing or duplicating and scraping content purely for SEO purposes.
It has been a constant battle between SEO marketers and Google, one trying to sell cheap quick-fixes to boost page rankings, the other striving to create a utopic world of perfect search query relevance. With their most recent changes it has now become incumbent on every interested party in Digital Marketing to steadfastly observe the new rules as laid down by the grand arbiter of Palo Alto. There are becoming fewer and fewer dens of digital malpractice where black hat marketers can hide from Google’s all-seeing eye, the war has been won, it is either work or wallow.
The Growing Importance of Quality Content in Digital Marketing
