Google has changed the search engine optimization (SEO) game. Again.
That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent.
What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search often helps you optimize your conversion rate as well. That’s certainly the case with these changes.
Understanding user intent and conversions will improve your SEO results, but they’ll likely improve your conversion rates as well. To help you catch up quickly, here’s your required reading list: 10 articles on user intent, with with a key takeaway from each.
What CROs Need to Know About SEO in 2015 (Hint: It`s User Intent)
