There are at least 14 ways that small businesses could become ensnared by social networking. How many can you name? Knowing what all of these nightmares are means knowing how to prevent them. Ignorance isn’t bliss — it’s misery.
1. Online reputation integrity.
Do you keep tabs on your company’s Facebook page to see just what goes on it? What’s being put there by employees? Even “good-natured” things can be taken the wrong way by visitors.
Related: Now That Your Public Tweets Are Searchable, Here’s How to Delete the Embarrassing Ones
2. Racy text or images
If your employees do this, it could taint your company’s reputation. Though you can’t control what your teenage employees do on social media at their homes, you can educate them. Usually it’s ignorance that rules, not malicious intent. Adults too, should be educated that inappropriate posting can tarnish your reputation. This includes something as seemingly innocent as posing half naked on a car in your business’s parking lot.
