The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers.
We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques.
Evolving consumer habits and the pressures on marketers to help grow the business are re-defining marketing.
And like a parent who doesn’t notice the daily growth of their children, the changes will be dramatic as we look ahead to 2020.
Today, The Mad Men Are Truly Mad
Today, agencies are absorbing the impact of programmatic buying, the increasing backlash against interruptive techniques from consumers, the decreasing number of ways to “game” search engine optimization and the decline of insertions with traditional media channels.
Their response is to get back to what they do best: creativity and design.
But they are also advising clients on which channels their audience is using, what kinds of content they consume and how (and even why) some content gets shared or ignored.
Agencies are tapping into their core and becoming storytelling masters. They are leading their clients to think in bold, new, and more human ways.
Will The Last One Here Turn Off The Lights?
Publishers are clearly feeling the pressure of consumers’ shifting information habits. Digital has literallyrocked their worlds and caused even the most traditional of publishers to consider how they can sustain themselves as viable businesses.
