Creating valuable content takes a lot of time and effort. Sure, anyone can throw together a string of sentences and call it content, but the stuff that gets shared is the content that really adds value to your business.
Great content will help solidify not only your business, but also establish your credibility in your space. To make a real splash out of the work that goes into creating content, you’ll want to also make sure it’s viral and sharable.
Related: 3 Often-Ignored Aspects of Content Marketing
Leveraging your content to its greatest advantage is crucial to your marketing strategy. So if great content is a must, how do you get your audience to actually share it?
1. Make it special.
When you personalize your content, you’re ensuring that it will go viral because it’s going to provide the most value to your audience. The saying goes that which is most personal is most universal, so don’t be afraid to really hook your audience in a way that sticks.
One great tip is to identify your audience’s “pain point” first and then write your content to meet and satisfy that special need. Once you’ve identified that pain point, write your headline as the exact question you’re answering and solving.
The Entrepreneur’s Guide to Creating Content That Gets Shared
