Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email.
Well, I’ve got news for you. Email is alive and well, and email marketing will continue to gain traction as marketing shifts from globalization to personalization.
Why email marketing is worth your time ?
In an interview, Keith Burton, a Brunswick Group partner, insists that internal communication is still “heavily email and memo-based in virtually all companies,” a phenomenon he suspects will remain for another two to three generations of managers, or until the “millennial generation ascend to new leadership levels.”
Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don’t Scale
While Yammer and Slack are out there to upset the stature enjoyed by email in corporate communication and new business acquisition, the following stats, as shared in this infographic, prove that email is here to stay:
- In April 2012 alone, the number of email accounts worldwide already reached 3.3 billion.
- In 2010, approximately 107 trillion emails were sent.
- As per April 2011, 8 out of 10 smartphone users checked and sent emails with their devices.
- According to the Direct Marketing Association (DMA), the ROI of email marketing in 2011 was $40 for every $1 invested.
In another infographic, published by Litmus Software in 2013, it was noted that:
- 91% of consumers use email at least once a day, according to an ExactTarget 2012 Channel Preference survey.
- Email has higher click-through rates and ROI than other channels, as per Mediapost.com.
- More than search and social combined, email has higher conversion rates per session, according to a report by Monetate.
As to why marketers should invest in email marketing, Copyblogger has this to say:
“Because it moves the conversation about your business to a more personal environment – the inbox.”
Now, here are some of the reasons why email marketing works:
Confidential: The Importance Of Email Marketing For Small Businesses
