Do you remember those Magic Eye pictures? They were all the rage in the 1990s. (There was even an appearance in a Seinfeld episode … but, I digress.)
The point of these pictures was to stare at it until you saw the hidden 3-D image within the picture. Some people saw the image right away, others took some time, and some people never saw the picture (although they claimed they did).
Those pictures used to drive me crazy because I was never sure how – exactly – I had shifted my perspective to make the image show. All I know is it eventually shifted and the image was revealed.
Your content marketing may be filled with hidden images
You may not realize it, but you may have hidden gems in your content marketing. I’m not saying that if you stare at your website long enough a new website will pop up. No, I mean there may be opportunities there that you can’t see unless you shift your perspective.
You and your in-house marketing team may be too close to your content and online marketing to see obvious blind spots. If you don’t find a way to shift your perspective, you may be losing sales and other conversion opportunities.
