Did you spend 2014 thinking that social media was a poor excuse for a marketing channel? That Twitter is too superficial to help your business grow and profit, or that Instagram is too fluffy of a platform for a serious brand to use well?
Let me level with you: it’s not social media, it’s you.
If you dismiss social media networks as unimportant or ineffective marketing tools, you’re missing out on a huge — and free — form of smart, useful marketing for your brand or business.
I’d love to help you enter the New Year with a new perspective on social, and how to use it to your advantage. Use these tips to better your social media presence and start seeing a better ROI of your time and effort in 2015:
Understand Why Social Media Matters
You can’t hope to improve social media marketing efforts in 2015 until you take a moment to recognize what these platforms can do for you.
Proper content marketing on social media can:
- Raise awareness of your brand and provide greater exposure to clients, customers, collaborators, and connections
- Build a loyal group of fans that believe in what you’re doing
- Lead to new business opportunities
- Give better insight into your target market
- Increase conversions and lead generation
…and that’s just scratching the surface. But if you miss the main point of social media, you’ll likely not see these excellent benefits. And that main point?
